@neo_altoid i've liked cruise a lot and i think it's an easy include. heck, i'd been playing it in Bant versions over mandrills. Drawing 3 cards is just good. there are times when you need to evaluate your bazaar cards and think "are 3 random cards better than the X i have access to right now?"
Phantasmal image has impress me as well. I came with low expectations though. It seems to be a little "win-more" as just a value creature - you need to already have a big guy on board for it to be good, copying deathrite is medium. As a bullet card it's been pretty solid - i used it to copy a Sphinx once (but then it got jace'd and I lost), and I almost used it to copy a Reality Smasher for lethal, but was wasted off blue mana.
Hurkyls/ Shops hate/ Mana producing lands all kind of fall into the same boat. If you expect a lot of shops, the blue version is slightly worse than other versions. You are cutting back on mana sources and creatures for blue cards which range from "okay" to "really bad" against shops. Luckily, shops does not seem to be a major player in the online meta right now (thanks PO?). If you are trying to maximize your win% against shops while still playing the blue cards, play all 4 deathrites, and from there, maybe energy flux, maybe hurkyls, maybe a pile of nature's claims? I splashed a couple grudges btw the main/side in the blue list for a league, so maybe that's a good option too.